What if Your Email Messages Are Never Opened?

SmartBiz RSS FEED December 12th, 2009

The next time you create an email campaign, try to use a ‘from address’ and ‘subject line’ with the assumption that no one is going to open your message. I know this seems backwards, but trust me on this one. Most of us put our energies in to creating a clever subject with the sole intention of getting the content opened.

Comments are closed.

What if Your Email Messages Are Never Opened?

SmartBiz RSS FEED December 12th, 2009

The next time you create an email campaign, try to use a ‘from address’ and ‘subject line’ with the assumption that no one is going to open your message. I know this seems backwards, but trust me on this one. Most of us put our energies in to creating a clever subject with the sole intention of getting the content opened.

Comments are closed.