What if Your Email Messages Are Never Opened?

SmartBiz RSS FEED December 9th, 2009

The next time you create an email campaign, try to use a ‘from address’ and ‘subject line’ with the assumption that no one is going to open your message. I know this seems backwards, but trust me on this one. Most of us put our energies in to creating a clever subject with the sole intention of getting the content opened.

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