Use the West Coast Offense to Improve Deliverability
SmartBiz RSS FEED October 24th, 2009
With the Super Bowl just days away, the marketing buzz about the commercials is becoming deafening and talk at the water cooler following the game will most likely focus more on the commercials than the game itself. But email marketers should also pay special attention to the game itself, and watch how both teams use the short passing game to advance the ball.