mike@michaelneiss.com June 22nd, 2007
When we work with clients on branding issues here at tompeters!company, we emphasize the importance of contacts between any member of an organization and the customer. We refer to them as “touchpoints.” Since an organization’s brand lives in the client’s or customer’s mind, the experience they have with members of the organization goes a long way in determining whether they ultimately buy the product or service again. In a world full of choices, the brand acts as a sorting device. Lately, I have noticed a new force in determining whether a buyer is attracted to the brand. A lot of the conversation among my friends lately is discussion of an organization’s labor practices and executive compensation. The topic comes up often. For instance, many of my friends have abandoned the Circuit City store after their decision to fire all their sales associates and offer them the chance to reapply for their jobs at a lower wage. And here in Michigan, people frequently talk about Ford, as that company continues to ask for concessions from labor while compensating Mr. Mulally at astronomical levels ($28 million in the first four months of 2007) and provide Mark Fields expense money so he can commute from Florida to Dearborn weekly. Amazingly, he used to fly Ford corporate jets each week, and his flying commercially is seen as a concession! What a sacrifice!
I am not suggesting that sales will plummet for the companies in the above examples, but I do see the impression companies make with their treatment of employees as a new force in the brand wars. So tp.com bloggers, let me know. Is this a touchpoint for you? Do you consider or are you swayed by an organization’s business practices when you make a brand choice? Have you ever chosen a different source or product because you don’t like how a company acts in areas unrelated to the transaction itself? Any examples?
Posted by Mike Neiss |
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Jobster.com: Latest jobs matching: consulting June 22nd, 2007
Job Description Industry: Financial Services Reports To (if provided): Manager Compensation (if provided): k – k A major management firm is looking for full-time Managers to join their capital markets practice
Jobster.com: Latest jobs matching: consulting June 22nd, 2007
Account Executive – IT New York City office of IT firm offers solution development and staff augmentation services to financial, insurance and corporate clients. This 30+ year-old firm offers clients highly creative application
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Description The Consulting Analyst supports the organization's mission with the following attributes: competence in quantitative analysis, a strong interest in health care, the ability and desire to l
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Our client, a NYC-based rapidly-growing boutique management firm is seeking experienced managers fluent in providing strategy … View Resource Group profile and job listings Apply Now: A Better Job Search Experience. Learn Why
shelleydolley@leap7.com June 21st, 2007
If you happen to reside in the northern hemisphere, we hope that you’re celebrating the longest day of the year. Tom is enjoying the solstice on his farm in Vermont. He’s probably battling brambles, boating, or basking in the sun. I’ve been stealing away from the computer to admire the new peony blooms. Erik has most likely been out on his bike. Cathy, as I mentioned earlier, is soaking up baby love. Feel free to let us know what you do to enjoy the solstice. After all, this is what technology is for: freeing us up to savor life.
Posted by Shelley Dolley |
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shelleydolley@leap7.com June 21st, 2007
An attendee of one of our Brand You Workshops, Steve Wood, shared his wife Cullen’s project with us. It’s called Cullen’s abc’s. She’s a preschool teacher in California and in her spare time she records what she calls “idea videos” on YouTube. Cullen gives simple information of interest to preschoolers in a clear and friendly way. It’s a great use of current technology to share her passion for teaching with the world. What we find fascinating is that, according to Steve, a Chinese news agency has published an article about the videos.
What kind of inspiration does this spark for you? Does it make you want to create your own “idea videos” for something you’re passionate about? Does it make you want to find the same type of videos done by preschool teachers in, say, Russia for your children to watch? Let us know.
Posted by Shelley Dolley |
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shelleydolley@leap7.com June 21st, 2007
For those of you familiar with our community here at tompeters.com, we have a bit of exciting news. Cathy Mosca became a grandmother on Monday. She welcomed not just one, but two babies into her family. We couldn’t be happier for her or the twins (they hit the jackpot in the grandmother lotto!). Congratulations from all of us to the whole family!
Posted by Shelley Dolley |
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Jobster.com: Latest jobs matching: consulting June 21st, 2007
IT Consulting Sales Representative, Business Development This position is open as of 6/21/2007. Are you a fit? Job Details IT Consulting Sales Representative Specifications Location Houston, TX; Galve
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Are you a motivated Management Consultant who is constrained in a large national firm? Avalion Consulting – a premier, DFW-based, IT Consultancy Avalion Consulting – what is the difference? Unwaveri
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Immediate opportunity to an experienced administrative professional with five to seven years of experience to join a global consulting firm as an Executive Assistant. Your responsibilities will includ
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Sales-IT Consulting This position is open as of 6/21/2007. Are you a fit? Job Details Sales-IT Consulting Specifications Location Seattle, WA; Portland, OR Salary $150,000 – $250,000 Education Bachelo
Jobster.com: Latest jobs matching: consulting June 20th, 2007
Job description: Title: Medical Director Company: Pharmaceutical Company Location: Northern NJ Status: Full-time engagement, 40 hrs/week Length: Initial term: 4 months Medical Director needed to prepare FDA submission
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Insurance Center Info on temporary insurance Info on medical insurance for international travelers And much more! Marketing Consultant Company or Recruiter ABA ( See more jobs from the same poster ) Industry Management and Strategy Consult
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It’s not always about the product. Sometimes the focus should be on consumers, and making them feel good.
Jobster.com: Latest jobs matching: consulting June 20th, 2007
FCG is a leading provider of outsourcing, consulting, and systems integration services devoted to healthcare, pharmaceutical and other life science organizations throughout North America, Europe and A
Jobster.com: Latest jobs matching: consulting June 20th, 2007
FCG is a leading provider of outsourcing, consulting, and systems integration services devoted to healthcare, pharmaceutical and other life science organizations throughout North America, Europe and A
Jobster.com: Latest jobs matching: consulting June 20th, 2007
FCG is a leading provider of outsourcing, consulting, and systems integration services devoted to healthcare, pharmaceutical and other life science organizations throughout North America, Europe and A